Brand Identity
Development
We breathe life into brands.
A brand is a name, term, design or symbol that represents a product or company, and helps people recognise it from others.
At Odo Design Studio, we believe that a strong brand is the foundation of any successful business. We specialize in creating captivating and memorable brand designs that tell your story and connect with your audience on a deeper level.
Our branding design services goes beyond just crafting a logo, it’s a process of discovering and incorporating the heart of your brand.
With us, you will be able to differentiate yourself from the competition and make an indelible impression on your customers.
How
We Do It
We have a strategy-first approach to our branding work. Always seeking to understand, define and solve before we make or create. This approach means our brands are designed to position companies in a unique place in a consumers mind, making them memorable, lovable and relatable.
1
Research
Your company has a unique story. It is our job to help you tell it. To do this we understand where you’ve come from, analyse your current market position and identify how you can communicate yourself with more clarity. We conduct internal audits, customer and competitor research, and manage stakeholders to ensure everyone is onboard with the change in direction ahead.
2
Brand Strategy & Positioning
We distil our research into a single proposition for why you are doing what you’re doing and how this makes you different. This is key to positioning.
3
Create a sitemap:
Based on the information gathered in the previous step, we develop a high-level plan for the structure and organization of the website. This includes creating a sitemap that outlines the pages and content that will be included on the website.
4
Design the user experience:
We develop wireframes and prototypes that outline the layout and functionality of the website. This helps us to create a user experience that is intuitive and easy to navigate, and that meets the needs of your target audience.
5
Design the visual elements:
We create the visual design for the website, including the color scheme, typography, and imagery. This helps to create a cohesive and visually appealing design that reflects your brand and meets the goals of the project.
6
Develop the website:
Once the design is complete, we begin the process of developing the actual website. This includes creating the coding and programming required to bring the design to life.
7
Test and Refine:
Before launching the website, we test and refine the website to ensure that it is functioning correctly and meets the goals and objectives of the project. This may involve making any necessary updates or refinements based on feedback and testing results.
8
Launch the website:
Once the website is complete and has been tested and refined, we publish it and make it live for the public to access.
At the end of the day
it’s all about experiences.
